1. Who We Are

This Privacy Policy applies to SUKHDAM Wellness ("SUKHDAM", "we", "us", or "our"), the makers of SUKHDA — India's first patented motorized calf exercise device. Our website is sukhdam.com and our contact email is founder@sukhdam.com.

2. Information We Collect

We collect only what is necessary to operate our website and serve you. This includes:

• Information you provide voluntarily — your name, email address, phone number, and shipping address when you place an order, fill in our survey, or contact us.
• Survey responses — price preference and intended use data submitted through the "Coming Soon" survey on our website, used solely for product development research.
• Communications — emails or messages you send to us, kept to respond to your enquiry.
• Technical data — browser type, device type, pages visited, and approximate location (country/city), collected automatically via server logs. We do not use third-party tracking cookies.

3. How We Use Your Information

We use the information we collect to:

• Process and fulfil your product orders and send shipping updates
• Respond to customer support enquiries
• Send you launch notifications or order confirmations if you opted in
• Conduct internal market research to improve SUKHDA's pricing and features
• Comply with applicable laws and regulations in India

We will never use your information for purposes beyond those listed above without your explicit consent.

4. Legal Basis for Processing (DPDP Act 2023)

Under India's Digital Personal Data Protection Act, 2023, we process your personal data on the following bases:

• Consent — for survey responses and email notifications (you provide these voluntarily).
• Contractual necessity — for processing and delivering your order.
• Legitimate interests — for improving our product and website based on anonymised usage patterns.

5. Data Sharing

We do not sell or share your personal data with third parties for marketing. We may share limited data with:

• Logistics partners (e.g., courier companies) — only your name, address, and phone number, solely for delivery.
• Payment processors (e.g., Razorpay) — for secure payment handling. We do not store card numbers on our servers.
• Legal authorities — if required by law, court order, or to protect the rights and safety of SUKHDAM and its users.

6. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes described in this policy, or as required by Indian law. Order data is retained for a minimum of 7 years for accounting and tax compliance. Survey responses are retained for up to 2 years or until the relevant product decision is made. You may request deletion at any time (see Section 8).

7. Data Security

We take reasonable technical and organisational measures to protect your data against unauthorised access, loss, or misuse. Our website uses HTTPS encryption. Payments are processed through PCI-DSS compliant payment gateways. However, no method of internet transmission is 100% secure — we encourage you to contact us immediately at founder@sukhdam.com if you suspect any misuse of your data.

8. Your Rights

As a user, you have the right to:

• Access — request a copy of the personal data we hold about you
• Correction — ask us to correct inaccurate or incomplete data
• Deletion — request that we delete your personal data (subject to legal retention requirements)
• Withdrawal of consent — opt out of email communications at any time by emailing us
• Grievance redressal — raise a complaint with our Data Protection Officer (details below)

To exercise any of these rights, write to us at founder@sukhdam.com with the subject line "Data Rights Request". We will respond within 30 days.

9. Cookies

Our website does not use advertising or tracking cookies. We may use essential browser storage (such as localStorage) to remember your preferences on the website (e.g., that you have submitted the survey). This data stays on your device and is never transmitted to us.

10. Children's Privacy

Our website and product are not directed at children under 18 years of age. We do not knowingly collect personal data from minors. If you believe a minor has submitted data to us, please contact us and we will delete it promptly.

11. Links to External Sites

Our website may contain links to payment processors or courier tracking portals. We are not responsible for the privacy practices of those external services. We recommend reviewing their respective privacy policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of our website after any changes constitutes your acceptance of the updated policy. For significant changes, we will notify registered users via email.

13. Contact & Grievance Officer

For any privacy-related concerns, questions, or requests, please contact our Data Protection Officer:

• Email: founder@sukhdam.com
• Subject line: "Privacy / Data Rights"
• Response time: Within 30 business days